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Evoke Wealth Selects RedBlack for Portfolio Rebalancing, Order Management and Straight-Through Processing

November 19, 2019

Technology Enables Investment Advisory Firms to Maximize Productivity, Reduce Costs and Save Time

BEDFORD, N.H., November 19, 2019 — RedBlack Software LLC, the independent market leader for portfolio rebalancing and trading, today announced that Evoke Wealth, LLC (Evoke), a Los Angeles-based registered investment advisor with approximately $3.8 billion in regulatory assets under management, has selected RedBlack for portfolio rebalancing, trade order management and straight-through processing.

“Our partnership with Evoke underscores our commitment to deliver best-of-breed portfolio rebalancing and trading solutions that enable investment professionals to maximize productivity, reduce costs and save time,” said Daniel C. Potter, President and Chief Executive Officer of RedBlack. “We have enjoyed a long and successful relationship with the principals of Evoke, and we look forward to helping them grow in this dynamic market.”

Evoke provides holistic and personalized financial planning and discretionary and non-discretionary investment advisory services to individuals, including high net worth individuals, and entities, including family offices, trusts, estates, private foundations, charities, small businesses, and pension and retirement/profit-sharing plans.

RedBlack’s relationship with the Evoke leadership team dates back nearly a decade, approximately two years after the team’s formation of Luminous Capital. Luminous was an early client of RedBlack, a relationship that continued through First Republic Investment Management’s 2012 acquisition of Luminous and, now, the formation of Evoke earlier this year.

“When we started Evoke, we recognized that while there were other potential partners, we had a trusted partner in RedBlack, a firm we knew we could rely on,” said Evoke Partner Jason Lefton. “The evolution of the RedBlack platform made it an easy decision for us. We have always found that, whether we needed new functionality or wanted to streamline a manual Excel process, RedBlack has worked with us to ensure an even better solution than the one we had in place.”

About RedBlack
RedBlack provides investment professionals with the rebalancing, order management and trading solutions required to manage complex portfolios. At our core is a disciplined focus on client-driven design, innovative technology and agile delivery to ensure that our solutions continuously evolve to meet the demands of our clients and the industry. Intuitive software, personalized training, and dedicated support deliver an immediate return on investment. Our clients include single and multi-family offices, wealth advisors, large financial institutions, trust companies, registered investment advisors, pension funds and foundations representing more than $500 billion in assets under management. For more information, please visit www.redblacksoftware.com.