Advent and RedBlack Join Forces to Offer Rebalancing Solution to Investment Management Professionals

August 21, 2012

SAN FRANCISCO and BEDFORD, NH – August 21, 2012 – Advent Software, Inc. (NASDAQ: ADVS), a leading provider of software and services for the global investment management industry, and RedBlack Software, LLC, the largest independent provider of portfolio rebalancing software for the investment management industry, today announce that the two companies have entered into an alliance agreement to improve client use of best of breed solutions and have completed full integration between Advent Portfolio Exchange® (APX) and Axys® platforms, and RedBlack’s portfolio rebalancing solutions. By working together, the companies are making it easier for current and future Advent and RedBlack clients to choose technology that best meets their needs creating more efficient workflows.

“Our clients are in the business of delivering results and excellent service to their own clients, and we want to help them do that,” said Anthony Sperling, Senior Vice President and General Manager, Asset Management Group at Advent. “Similar to the current integration we offer between Advent’s Black Diamond platform and RedBlack, this new integration will allow Advent’s APX and Axys® clients to employ RedBlack’s unique and powerful modeling, rebalancing and optimization capabilities through seamless connectivity with our range of industry leading portfolio management platforms – all with the comfort of knowing Advent and RedBlack are working together to ensure their success.”

“Since its inception, Blue Oak has been a client of Advent,” notes Thomas Baker, Principal, CCO, Blue Oak Capital LLC.  “We were one of the first adopters of the Advent OnDemand service for full hosting and back office processing.  This service has allowed us to scale our business while keeping headcount unchanged.  More recently, we implemented RedBlack to gain efficiency moving quickly in and out of fast moving markets. This announcement confirms we made the right choice.”

“RedBlack is committed to providing advanced portfolio rebalancing solutions to help our clients offer superior client service, support the growth of their businesses and improve operational efficiencies,” said RedBlack Software President/CEO Daniel C. Potter.  “Together with Advent, we have the enhanced ability to deliver even more value to clients through the delivery of highly efficient workflow solutions and seamless integration of our solutions thereby improving the implementation process and maintenance of the platform.”

Concluded George McLaughlin, Senior Director of Global Alliances at Advent, “Our relationship with RedBlack demonstrates Advent’s commitment to bringing additional benefits to our clients via relationships with best-of-breed providers of complementary products and services.”

About Advent’s Alliance Program   

Advent’s Alliance Program is comprised of Alliance Partners that provide robust solutions that complement and enhance the core capabilities of Advent’s offerings. Together with Advent, this elite group offers certified integration to Advent’s products. Alliance Partners offer a broad array of systems, software, business information, and other important services uniquely adapted to meet the needs of the Advent client community. These solutions are designed to help customers improve their operational efficiency, and offer superior service to their clients.

About Advent Portfolio Exchange®

Advent Portfolio Exchange® (APX) is an end-to-end portfolio management solution that integrates the front-office functions of prospecting, marketing, and customer relationship management with the back-office operations of portfolio accounting and reporting. This enterprise solution leverages a single SQL database to deliver critical client information via an easy-to-use browser-based user interface.  APX delivers improved client service with enhanced security for today’s amplified compliance environment. For more information on APX visit

About Axys®

Axys® is Advent’s turnkey portfolio accounting and reporting solution.  The accounting, performance, automated reconciliation, and reporting tools in Axys® enable firms to easily manage an expansive number of accounts and a range of investment instruments. The solution is used by thousands of asset management clients around the globe. For more information on Axys® visit

About Black Diamond Performance Reporting

Black Diamond is a leading Web-based, outsourced portfolio management and reporting platform built for U.S. based advisory firms. Founded in 2003 and acquired by Advent in 2011, Black Diamond currently reports on over $100 billion in advisor assets and has pioneered the delivery of daily reconciliation and performance reporting services via the web. Black Diamond empowers advisors by combining technology, service and innovation to deliver a user-friendly and customizable platform that helps advisors be great. For more information about Black Diamond services visit

About Advent

Advent Software, Inc., a global firm, has provided trusted solutions to the world’s financial professionals since 1983. Firms in more than 60 countries count on Advent technology to run their mission-critical operations. Advent’s quality software, data, services and tools enable financial professionals to improve service and communication to their clients, allowing them to grow their business while controlling operational risks and costs. Advent is the only financial services software company to be awarded the Service Capability and Performance certification for being a world-class support and services organization. For more information on Advent products visit

Advent, the Advent logo, Advent Software, Advent Portfolio Exchange, and Axys are registered trademarks of Advent Software, Inc.  All other company names or marks mentioned herein are those of their respective owners.

About RedBlack

RedBlack Software, LLC, the independent market leader in next generation portfolio rebalancing software and trading solutions, is a provider of sophisticated, intuitive and scalable rebalancing and trading technology and services to advisors, asset management firms, wealth managers, broker dealers, banks, trust companies, and other financial institutions. Our solutions provide advisors with the dynamic tools to model and rebalance portfolios based upon firm/client investment philosophy. Also our software is designed to help you manage a more profitable practice, spend more time with clients and prospects and scale your firm while building your client worth.  For more information on RedBlack products, please visit

Forward-looking Statements

Any forward-looking statements included in this presentation, such as statements regarding strategies or plans of management for future operations, technology developments, and anticipated products, services, enhancements or availability and features thereof, involve assumptions, risks and uncertainties that could cause actual results to differ materially from our expectations. These risks, uncertainties and assumptions include continued sales of existing products and services, the successful development, timing, anticipated features, functionality, benefits and market acceptance of new products, services and enhancements, the impact of initiatives by competitors, continued uncertainties and fluctuations in the financial markets and economic conditions and other risks detailed in Advent’s most recent filings with the Securities and Exchange Commission, including, but not limited to, its quarterly reports on Form 10-Q and its 2011 annual report on Form 10-K, copies of which may be obtained by contacting Advent Software at (415) 645-1787 or by visiting Advent’s Investor Relations Web site at

Any unreleased services or features referenced in this presentation or other public statements are not currently available and may not be delivered on time or at all.  Customers who purchase Advent’s products or services should make their purchase decisions based upon features that are currently available. The Company disclaims any intention or obligation to publicly update or revise any forward-looking statements including any financial, product or other guidance, whether as a result of events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Media Contact: 

Amanda Diamondstein-Cieplinska

Advent Software, Inc.

(415) 645-1668

Daniel C. Potter

RedBlack Software, LLC